Social Media: 5 Ways to Promote a Boring Brand
An insurance client recently contacted me to their rescue when they noticed most of their social media shares rarely get views and when they do, nobody wants to like, click or even talk about it. They have had this ongoing for too long and could only wonder what their offence was.
I giggled as they complained and said to them…”you offer a seemingly boring service.” Yes! In this part of the world, people don’t want to talk about insurance. If insurance is the gist, you can excuse them forever.
It’s not only about insurance, maybe your business or your industry. More