Facebook likes! 8 reasons never to buy them
To be honest, buying facebook likes is very tempting and it only takes strong determination never to join the band wagon. But as tempting as it is, please stay away from it.
It’s understanding how you feel when you see other brands who claim to have hundreds of thousand of fans and followers, but dear, never mind. Just have it at the back of your mind that not all that glitters is gold.
Be reminded from time to time that social media is about connecting with people, not collecting people. It’s about a community of individuals not robots in a cave.
If your focus is in the number of likes/fans on your page in order to measure your worth, then you are far from realising your true value. The true value of your page is in creating a community of individuals who comment, like, and share your content.
Let’s have a quick look at 8 reasons you should never buy facebook likes…
1. You would soon disappoint your fans – Users won’t mind if you don’t have that much interaction when your total facebook likes is quite low, but if you’re in the thousands, users expect a page to be active and have discussions taking place.
2. Most often than not, the likes you buy are mere robots. They are not real human beings and are regarded as spam. Imagine your company claims to have 500,000 likes/fans but you barely get 30 comments from a content shared. It’s like having a stadium filled with football enthusiasts but they murmur when a goal is scored.
3. Purchased likes make it impossible to track your social media success. It’s difficult to give a true analytics of your community and engagement achieved.
4. Your posts would be visible to a very less number of people and you will need more money to boost your posts via paid ads to pay for visibility within Facebook despite the huge fans you claim to have.
5. When you click the number of likes on a company’s page, you will get some information on the demographics of the followers and a graph showing the growth of likes. But once you purchase likes, you will see a huge spike which would then fade away. Your users don’t have to be geniuses to realise that something dodgy happened then.
6. Invest wisely. Stop wasting your money. Put the same amount of money to good ad campaign which would get the right visibility and measurable returns.
7. Fake profiles are against Facebook Terms of Service and if facebook realises that you are falsely collecting likes on your page they may sanction you.
8. You will loose the respect of your fans. If fans realise that your page has a huge fan base but no engagement, they would regard you less and some may even unlike you.